Author: Anirban Bhattacharya | Date: 15 October 2024 | : 5

LinkedIn was originally designed as a professional networking platform where individuals could connect, share industry insights, and advance their careers. Over time, however, it has increasingly started resembling Instagram, with more personal content, inspirational quotes, and non-professional posts. The shift seems to be driven by users who are seeking engagement through viral content, pushing emotional stories or motivational snippets over more traditional, business-centric topics. This evolution is a result of social media trends where the lines between personal and professional life are blurring. With LinkedIn trying to cater to a broader audience and keep people active, the algorithm tends to reward content that triggers emotional reactions, much like Instagram does. But is this shift a good thing? While it allows for more human interaction and relatability, it also dilutes the platform's original purpose. Professionals looking for focused career discussions may find it frustrating to sift through content that's more appropriate for lifestyle platforms. LinkedIn needs to find a balance, ensuring it remains a space for meaningful professional growth while still embracing a personal touch without losing its core identity.